Buyer Decision Process And Three Time Zones Marketing Essay

Buyer Decision Process And Three Time Zones Marketing Essay Communication is not only important in our day to day life. It is very important in business situations as well. Marketing communication is an essential method when building relationships with customers. With the globalisation and many factors competition has increased. Therefore in order to attract customers communication or marketing communication is becoming one of key method and it is becoming a more important factor when deciding the success in businesses in the modern world. When analysing the provided business situation it can be clearly seen that this organisation has been considering more on communication mix strategies and decreasing the customer satisfaction or providing less attention to the satisfaction of customers for some time. Communication mix is a method which is used by all the 3 dominant business philosophies that is production philosophy, selling philosophy and marketing philosophy in order to communicate with customers. There are many methods/tools in the comm unication mix including, advertising, personal selling, sales promotions, publicity, instructional materials, etc. There are many objectives of external communications (generated inside the organisation), building awareness, communicating product benefits and advantages, providing information to assist in the decision making process of the customers, differentiate products and influence the purchase decision. But now he has realized that only concentrating on communication mix strategies is not enough. If the customers are not happy or satisfied the negative word of mouth that can spread through them not only can erode effectiveness of the communication mix but also decrease the future sales. Therefore it can be clearly seen that he has identified the communications generated outside the organisation those can be either word of mouth or other communications which can be spread using various Medias including recent electronic variations can have an influence over marketing mix strate gies. Further it has mentioned that although majority of customers are satisfied, negative word of mouth generated by dissatisfied customers can damage the effectiveness of both communication mix and positive word of mouth. When customers are buying products once or twice in their life time then the word of mouth communication is more important because although the repeat purchase is negligible they tend to spread good or bad about your products and especially when they had received poor experience from specific products or service they tend to alert and warn their associates about those products. Another important factor here is the target market of this home building organisation is first home buyers. Therefore in this business situation when someone builds their house for the first time due to this is high involvement decision (high financial risk, social risk, etc.) customers tend to take advices from their peers. Further they may expect more from their first home because it is a big investment in their life time whereas building another house is a rare situation. Today with the development of technologies the power of the word of mouth communication has increased more. Various electronic media have immerged supporting the spread of word of mouth. For an example with through Skype anyone having an internet connection can get free video or voice calls freely. With social networks like Facebook, MySpace people are always sharing and connected to each other. Another emerging communication through internet is web blogs or forums. Through those kinds of methods people share their knowledge and experiences with all most all the people connected trough internet. Therefore if someone wants to get information about particular thing they can do it immediately and without time and space barriers.

The Providence Debate Research Paper Example | Topics and Well Written Essays - 2250 words

The Providence Debate - Research Paper Example The author considers that a balanced mixture of these two views offers a better perspective. The author proposes that God’s truth as revealed in the Holy Scriptures is reflected in some parts by the Calvinists view and in some parts by the Armininans and God’s truth regarding salvation is not monopolized wholly by just one of these two views. God Announced Salvation after the fall On the sixth day of creation, after forming everything which included the light, the firmament, the plants and the animals, God created man in His own image and put him in the Garden of Eden to dress it and to keep it; later Adam was joined by his wife Eve, the woman whom God formed from one of Adam's ribs.1 Adam and Eve had everything they needed and lived very close to God and just like in a fairy tale, they could have lived happily ever after. But they disobeyed God’s commandment: â€Å"But of the tree of the knowledge of good and evil, thou shalt not eat of it: for in the day that thou eatest thereof thou shalt surely die†.2 Thus the first man and woman fell to sin and the whole creation fell with them.3 The loving Almighty God, after the fall of man, even in the dawn of human history, had already announced the forthcoming salvation, as He said to the serpent: â€Å" And I will put enmity between thee and the woman and between thy seed and her seed: it shall bruise thy head and thou shalt bruise his heel.†4 The Holy Bible abounds with several verses which teach the way to salvation. In fact the whole Bible, with its old and new testaments, shows â€Å" God's way of having people come to know Him and His plan for mankind, His chosen and special people...who by faith will form the true family of God throughout eternity.†5 God's Thoughts Are Higher Than Our Thoughts Despite the so many verses pertaining to salvation (or maybe due to such great number), even the so-called 'faithfuls' have found themselves in opposite camps. This providence deb ate has been going on for centuries and perhaps, Christians will finally get the correct answer when they come face to face with our loving Lord and Savior Jesus Christ. Our God is a very great God. He is omniscient, omnipresent and omnipotent. He is the first and the last. We may come to know Him, but not yet as fully as we would have wanted. As it is written, â€Å"For my thoughts are not your thoughts, neither are your ways My ways, saith the Lord. For as the heavens are higher than the earth, so are My ways higher than your ways and My thoughts than your thoughts.†6 The Arminians and Calvinists Views A careful and prayerful study of the Holy Bible will reveal chapters and verses which support both the Arminian and Calvinist views. The Arminians View. The Arminians believe that salvation is brought about by the combined efforts of God who initiated the process and man who must respond to God's call. God has provided salvation for everyone, but His provision becomes effecti ve only for those who, of their own free will, 'choose' to cooperate with Him and accept His gracious offer of salvation. Thus man's response becomes the determining factor for the attainment of salvation. At the crucial point, man's will plays a decisive role; in this perspective, man, not God, determines who will be recipients of the gift of salvation.7,8 Arminianism emphasizes conditional election based on God's foreknowledge, man's free will through prevenient grace to cooperate with God in salvation,

Posner Terms 2 Assignment Example | Topics and Well Written Essays - 2250 words

Posner Terms 2 - Assignment Example The administrations also ignore the positive effects of societal goals on students such as reverence for associates, recognition of US position in international economy, international harmony and peace and US nationals’ right of safety. The inclusion of societal goals in curriculum is not an easy task. 2. Administrative Goal Posner (1995) defines administrative goals of educational institutions in terms of supervision and development of the institutions (p. 73). The administrative goals comprise teachers’ appointments, salaries and educational continuation, support required by staff, recognition and promotion of influential leaders, the development and supervision of particular curriculum, protection of staff and students and turnout of students. Educational institution’s building preservation, transport management, resourcing and overhauling planning and supervision and standardizing rules and regulations for students. As a student, I have noticed that administr ative goals are handled at school level and school administrators are involved in their development, regulation and improvement. 3. Bloom's Taxonomy and its Applicability to Writing Objectives ‘Cognitive, affective and psychomotor’ domains are part of Bloom’s taxonomy. ... As a student, I feel that cognitive activities are uncomplicated as compared to affective or psychomotor activities. Cognitive domain incorporates learning, understanding, implementation, evaluation and combination, all of which indicate that it is applicable to writing objectives. For writing, all the mentioned aspects are required. 4. Cognitive Domain Cognitive domain as described by Bloom deals with our thought patterns. Initially, brain was regarded as a mind muscle only but currently, it is an organ that makes a human being capable to use Bloom’s domains that are cognitive, affective and psychomotor domains (Anderson, et al, 2000). Cognitive domain can also be called intellectual domain. Our skills of causation, recollection and cogence of information are investigated by cognitive psychologists. These skills make us dissimilar to animals. We are able to understand and eulogize music, literature and art because of cognitive domain. Our thoughts, rationalizing and comprehen sion, all are permitted because of cognitive domain. In our studies, we have to use cognitive domain in order to comprehend, evaluate and reason to acquire knowledge. Any kind of study is impossible without incorporation of cognitive domain. 5. Purpose of Standards Posner (1995) describes the standards as defined specifics, capabilities and procedures that students are anticipated to acquire (p. 93). Sometimes, secondary educational institutions adopt and apply ‘behavioral objectives’ that appear as standards. These standards are quantifiable. The student performance can be judged as an indication of a continued knowledge acquisition procedure with the support of these standards. Standards define a